Skip to content

Legal · The Maison

Privacy Policy.

Last updated: 3 August 2026

Etoffe operates this store and website, including all information, content, features, tools, products and services, in order to provide you, our customer, with a considered shopping experience (the "Services"). Etoffe is supported by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or complete any other transaction through the Services, or when you communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood what it describes in relation to the collection, use and disclosure of your information.

The personal information we collect or process

When we use the term "personal information", we mean information that identifies, or is reasonably linked to, you or another person. Personal information does not include information collected anonymously or anonymised so that it cannot identify you or be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact details including name, address, billing address, shipping address, telephone number and email address.
  • Financial information including credit card, debit card and financial account numbers, card payment information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your bag, add to your wishlist, or that you purchase, return, exchange or remove, and your past transactions.
  • Communications with us including the information you include in your communications with us, for example if you raise a dispute with customer care.
  • Device information including information about your device, browser or connecting network, IP address and other unique identifiers.
  • Usage information including information about your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to implement a particular technology and when they collect or process your personal information on our behalf;
  • From our partners or third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may collect your personal information for the following purposes:

  • Providing, personalising and improving the Services. We use your personal information to provide the Services to you, as well as to enforce our agreement with you; process your payments; fulfil your orders; remember your preferences and the items you are interested in; send you account notifications; process purchases, returns, exchanges or other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; enable you to publish reviews; and create a personalised shopping experience, for example with product recommendations related to your purchases. This may include using your personal information to personalise and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products and services within our Services or on other websites, including on the basis of items you have previously purchased or added to your bag and other activity within the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate or take action against fraudulent, illegal, unsafe or harmful activity; and protect public safety and our Services. By choosing to use the Services and register an account, you take responsibility for protecting your credentials. We recommend that you do not share your username, password or other access details with anyone.
  • Communicating with you. We use your personal information to provide customer care; to respond to you; to offer you effective services; and to maintain our business relationship with you.
  • Legal reasons. We use your personal information in accordance with applicable law or in response to valid legal process, including requests from authorities or government agencies; to investigate or take part in testimony, potential or ongoing proceedings, or other legal process; and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (for example, IT management, payment processing, data analysis, customer care, hosting, fulfilment and shipping).
  • With business and marketing partners in order to provide services and marketing advertisements to you. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to ask us not to share your information in order to show you personalised and marketing advertisements based on your online activity with different merchants and websites.
  • When you ask or authorise us to disclose certain information to third parties, for example in order to ship your products, or when you use social media widgets or login integrations.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants and similar requests); to enforce terms of service or policies; and to protect or defend the Services, our rights and those of our users or other people.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services for you. In order to provide and improve the Services for you, the information you submit to the Services will be transmitted to and shared with Shopify and third parties who may be located in countries other than your own. For more information about how Shopify uses your personal information and the rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you may be required to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy and security of such sites, nor for the accuracy, truthfulness or reliability of the information contained within them. Information you provide in public or semi-public contexts, including information you share on third-party social platforms, may also be viewable by other users of the Services and/or by users of those third-party platforms, without restriction as to its use by us or by third parties. Our inclusion of such links does not imply any endorsement by us of the content of those platforms or of their owners or operators, except as disclosed within the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children below the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details set out below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined under applicable law) of the personal information of individuals under the age of 16.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable, and that we cannot guarantee "absolute security". In addition, the information you send to us may not be secure while in transit. We recommend that you use only secure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on a number of factors, such as whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or to enforce other agreements and policies.

Your rights and choices

Depending on where you live, you may have one or more of the rights relating to personal information listed below. These rights are not absolute, however, and may apply only in certain circumstances; we may decline your request to the extent permitted by law.

  • Right to access / know. You may have the right to request access to the personal information we hold about you.
  • Right to deletion. You may have the right to request the deletion of the personal information we hold about you.
  • Right to correction. You may have the right to request the correction of the personal information we hold about you.
  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and to ask us to transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information, or of its processing for purposes that constitute "targeted advertising", as defined under applicable privacy laws.
  • Managing communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or to orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the restrictions and limits imposed by local law, you may exercise the following rights in addition to those mentioned above:

  • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
  • Withdrawal of consent: Where your consent is required in order for us to process your personal information, you have the right to withdraw it. Withdrawing your consent does not affect the lawfulness of processing carried out on the basis of your consent before its withdrawal.

You may exercise any of these rights where indicated within the Services or by contacting us using the details set out below. For more information about how Shopify uses your personal information and any rights you may have, including in relation to information processed by Shopify itself, you can visit privacy.shopify.com.

You will not be discriminated against for exercising these rights. Before processing your requests, we may need to verify your identity, to the extent permitted by applicable law. In accordance with applicable law, you may appoint an authorised agent to make requests on your behalf in order to exercise your rights. Before accepting a request from an agent, we will ask them to provide us with proof that they have been authorised by you, and we may ask you to verify your identity directly. We will respond to your request within the reasonable time frames provided by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details set out below. Depending on where you live, you may have the right to appeal our decision by contacting us using those details, or to refer your complaint to your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please be aware that we may transfer, store and process your personal information outside the country in which you reside.

Where we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on trusted transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the competent United Kingdom authorities, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory purposes. We will post the updated Privacy Policy on the website, amend the "Last updated" date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please write to us at etoffe.brand@gmail.com. For the purposes of applicable data protection laws, we are the data controller of your personal information.